No SSL certificate - No Safety
From January 2017 Google will mark all websites without SSL certificate as not secure. It concerns the websites that require registration data entry such as passwords or payment details, and at the same time transmit information by HTTP connection. This is very important, first and foremost, for online stores. Lack of SSL certificate will negative affect on a client's trust to your website and as a result could lead to a client's loss. SSl certificate installation has other substantial advantage:
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